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MARKET VALIDATION

Will anyone buy our solution? How much will they pay? Does our new solution have what it takes to thrive? If questions like these keep you up at night, don’t wait for an “Annual Market Report” to obtain these critical insights. Let us confidentially gather the much needed insights from your Buyers, Influencers, and Decision Makers so that you can optimize your go-to-market strategy.

Who can it benefit?

Executives

Utilize this data to understand what markets to market and sell your solution, project sales numbers and gain higher probability understanding of revenue projections

Sales Leaders

Use this information to form sales strategy

Investors

Deeper due diligence on possible investment opportunity or understand why an investment is not performing up to par

Product Leaders

Determine what specifics of the solution are actually in demand and which ones are not

What is Market Validation?

Buyers, Influencers, and Decision Makers provide feedback and insightful guidance on how to best position your solution to drive sales. Data is used:

To refine or create go-to-market strategy and sales strategies
Determine market size and outlook for solution(s)
Understand your market position, how do you stack up against your competition

Why is it important?

Information is needed to understand how to position solution to those who have purchasing power. Need to understand what features or specific elements of your solution are actually useful or not. Better communicate the value of your solution.

How Validation Works

Our market validation takes a very methodical approach firmly focused on a data-driven process.

5-steps-v2

Identify Respondent Audience
Determine who are your buyers, influencers, and decision makers including size and type of provider organizations to target

Formulate Ideal User Experience/Value Proposition
What are we getting feedback on? Determine how to showcase solution to the respondent audience, including materials (i.e. content, video, demo). Create feedback bank (questions we want answers to)

Recruit Respondent Audience
Determine number of respondents and launch recruitment campaign

Showcase and Perform Validation
Prep BAHA feedback engine with content and feedback bank and invite confirmed respondents to perform validation

Analyze and Provide Insights
Curate feedback data, run analytics, and flush out trends and insights

Timeline: average validation takes 8-12 weeks

Identify Respondent Audience
Identify Respondent Audience

Determine who are your buyers, influencers, and decision makers including size and type of provider organizations to target

Formulate Ideal User Experience/Value Proposition
Formulate Ideal User Experience/Value Proposition

What are we getting feedback on? Determine how to showcase solution to the respondent audience, including materials (i.e. content, video, demo). Create feedback bank (questions we want answers to)

Recruit Respondent Audience
Recruit Respondent Audience

Determine number of respondents and launch recruitment campaign

Showcase And Perform Validation
Showcase and Perform Validation

Prep BAHA feedback engine with content and feedback bank and invite confirmed respondents to perform validation

Analyze And Provide Insights
Analyze and Provide Insights

Curate feedback data, run analytics, and flush out trends and insights

Timeline: average validation takes 8-12 weeks

Not sure if Market Validation is for you?

Frequently Asked Questions

What kind of companies do you provide Market Validation for?

We provide validation services to health technology companies (i.e. software, hardware, medical device, wearables). Companies at all stages, from early stage start-ups to established businesses, benefit from the validation process.

How can Market Validation help my business and how do I use the information?

Buyers, Influencers, and Decision Makers provide feedback on your solutions which might include how valuable they find your solution and purchase intent for their own provider organization, how your solution compares to the competition, what they think of your pricing model, etc. The data and insights help:

  • refine or create your go-to-market strategy
  • influence your business model
  • determine your market size and outlook for your solution(s)
  • better position your solution(s) against your competition

As an investor, how can I benefit from Market Validation?

Market Validation provides deeper insights as part of your due diligence process. In addition to understanding the revenue model of the potential investment, you also want to know what customers think about the solution under question. Validation data and findings clearly uncover that information and help determine the viability of the business.

How can you help me use Market Validation to improve business functions?

In conjunction with our Advisory Services and Expert Advisors, we can utilize the findings to create actionable steps to meet your business needs, such as refining your go-to-market strategy, product strategy, business development activities, assist in raising capital or other areas that the validation reveals.

What types of people participate in a Market Validation?

We collectively determine which type of individuals from provider organizations are buyers, influencers, and decision-makers of your solutions.

Do you compensate people for doing the Validation?

While each participant is compensated (or can opt to donate to charity) for providing feedback, by and large participants are engaged and eager to be included in Validation because they care about bringing optimal healthcare solutions to market and to create a more efficient healthcare delivery environment. They are eager to share their day-in and day-out knowledge and hands-on experience to improve healthcare.

Can I know the identity of the respondents in the Market Validation?

The identity of Market Validation participants is completely confidential. We do share profile attributes (and demographics) of the respondents. For more detailed information, visit the Get Paid to Validate page.

Do I own the data and findings?

Yes, you own the data, and you give us rights to cultivate trends and insights for industry reports and case studies (we will keep the company’s name confidential).

A Few Words From Our Clients

Jeff Broz Banyan Medical Systems

We engaged BAHA Enterprises in discussions to help us better-position our solutions and get feedback on competitive areas. BAHA provides a wealth of knowledge and we look forward to our next engagement.

Jeff Broz | VP Marketing and Product Management
Banyan Medical Systems
Amer Haider Doctella

BAHA reviewed our needs and introduced us to a leading cardiologist who created a number of CarePrograms for us. They have helped place us in prestigious speaking slots that we would not have been invited to otherwise. I would recommend BAHA's Advisory Services to anyone in a heartbeat.

Amer Haider | CEO & Co-Founder
Doctella
Gautam Mahtani Care Experience

We count on BAHA to provide us valuable insights to help achieve our product and growth objectives. The market intelligence they provide helps us target our messaging and materials for greater reach with the investor community, fundraising and most importantly, impact to patients.

Gautam R Mahtani | Founder & CEO
Care Experience
Nicole Latimer Staywell

Samir Batra at BAHA Enterprises shared his expertise on the patient engagement and education market with the executive team at StayWell.  His deep knowledge of this growing and ever-changing landscape helped us better understand the offerings of potential partners and competitors.  We look forward to continuing our relationship with BAHA and leveraging the end user insights their Validation Services will bring as we better understand healthcare consumers’ needs.

Nicole Latimer | CEO
StayWell