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END USER TESTING AND VALIDATION

How do you capture the sentiment of your users? Do your solutions deliver true value and enhance your customers’ experience? We provide healthcare technologies the ability to perform user testing, garner feedback and key insights from End Users – Patients and Caregivers to drive utilization and significance of their solutions.

Who can it benefit?

Entrepreneurs

Determine if there is an actual market for your MVP

Marketing Leaders

Develop marketing material, types of users/customers to target

Sales Leaders

Form a sales strategy

Product Leaders

Determine attributes of solution are actually in demand

Implementation Leaders

Pitfalls to avoid during roll out, determine ideal project plan

Executives

Understand what markets to sell your solution, project sales numbers

Investors

Understand customer need for potential investments market

What is End User Validation?

Users of healthcare solutions provide feedback on the entire User Experience of products specifically focusing on the User Interface and the workflow. Data is used:

Improve user adoption and drive implementation
Prevent product delays, drive value out of QA and QC
Identify untapped opportunities for your solutions

Why is it important?

There is no unbiased way for healthcare companies to gather feedback on whether the solutions they are putting in the market are making a difference. Actual users (customers) can provide detailed insight into what and how they actually use solutions. Determine if there is a market for your solution before spending funds or having to do expensive pivots.

Right Audience. Real Feedback.

Identifying the right audience for validating what your solution actually accomplishes is critical to success. End Users may have similar goals, but how the solution is messaged, used and received can be very different.

End Users

Healthcare Personnel

Tap into our network of healthcare personnel – from Clinicians, IT, Administration and everyone in between – to gain valuable feedback from End-Users whose job it is to use your solution to deliver patient care.

Patients

Patients

Patients are the ultimate end users – their voice is most critical to unleashing the full impact and potential your solution. Our engaged network of patients provide valuable feedback on the user interface, user experience and actual workflow.

End Users

Healthcare Personnel

Tap into our network of healthcare personnel – from Clinicians, IT, Administration and everyone in between – to gain valuable feedback from End-Users whose job it is to use your solution to deliver patient care.

Patients

Patients

Patients are the ultimate end users – their voice is most critical to unleashing the full impact and potential your solution. Our engaged network of patients provide valuable feedback on the user interface, user experience and actual workflow.

End Users

Healthcare Personnel

Tap into our network of healthcare personnel – from Clinicians, IT, Administration and everyone in between – to gain valuable feedback from End-Users whose job it is to use your solution to deliver patient care.

Patients

Patients

Patients are the ultimate end users – their voice is most critical to unleashing the full impact and potential your solution. Our engaged network of patients provide valuable feedback on the user interface, user experience and actual workflow.

How Validation Works

Our end-user validation takes a very methodical approach firmly focused on a data-driven process.

5-steps-v2

Identify Respondent Audience
Determine who are your end-users (ideal), including specific demographic details (i.e. gender, age group, location)

Formulate Ideal User Experience/Value Proposition
What are we getting feedback on? Determine how to showcase solution to the respondent audience, including materials (i.e. content, video, demo). Create feedback bank (questions we want answers to)

Recruit Respondent Audience
Determine number of respondents and launch recruitment campaign

Showcase and Perform Validation
Prep BAHA feedback engine with content and feedback bank and invite confirmed respondents to perform validation

Analyze and Provide Insights
Curate feedback data, run analytics, and flush out trends and insights

* identity of end-users conducting validation is private and confidential
** Average validation takes 8-12 weeks

Identify Respondent Audience
Identify Respondent Audience

Determine who are your end-users (ideal), including specific demographic details (i.e. gender, age group, location)

Formulate Ideal User Experience/Value Proposition
Formulate Ideal User Experience/Value Proposition

What are we getting feedback on? Determine how to showcase solution to the respondent audience, including materials (i.e. content, video, demo). Create feedback bank (questions we want answers to)

Recruit Respondent Audience
Recruit Respondent Audience

Determine number of respondents and launch recruitment campaign

Showcase And Perform Validation
Showcase and Perform Validation

Prep BAHA feedback engine with content and feedback bank and invite confirmed respondents to perform validation

Analyze And Provide Insights
Analyze and Provide Insights

Curate feedback data, run analytics, and flush out trends and insights

* Identity of end-users conducting validation is private and confidential
** Average validation takes 8-12 weeks

Not sure if End User Validation is for you?

Frequently Asked Questions

What kind of companies do you provide End User Testing and Validation for?

We work with health technology companies (i.e. software, hardware, medical device, wearables). Companies at all stages, from early stage start-ups to established businesses, benefit from the validation process.

How can User Testing and Validation help my business?

End Users help answer the very important question of “Does my product do what it says it will do?” For example, insights gathered from end users can help shift messaging and sales tactics that better communicate the solutions promise. Other times, insights can help uncover a solution benefit that was previously untapped. Validation adds data-driven and customer-backed proof to the viability and impact of your solution and strengthens your value proposition to customers and investors.

How do I use the data and findings?

The process helps unearth insights and data that answer the critical question, “What do potential users think about my solution?” Data and Insights are then used to optimize sales and marketing strategies around messaging and materials, as well as optimize other key business functions such as customer service and support, and product development.

How can you help me use End User Testing and Validation to improve business functions?

In conjunction with our Advisory Services and Expert Advisors, we can utilize validation findings and data to refine your go-to-market strategy, product strategy, business development activities, assist in raising capital or other areas that the data reveal.

As an investor, how can I benefit from End User Testing and Validation?

The data adds valuable insights to the due diligence process. In addition to understanding the revenue model of the potential investment, you also want to know what users think about the solution under question, thereby helping to determine the true viability of a business.

What types of patients participate in End User Testing and Validation?

Our ever-growing network is comprised of patients with many different conditions and diseases, such as asthma, arthritis, heart disease, cancer, COPD, cancer, orthopedics. If there is a patient group we want to target that we do not currently have, we have a robust plan in place to quickly acquire them.

What types of healthcare personnel participate in End User Testing and Validation?

We collectively determine the right personnel group to conduct your testing and validation. Our network is comprised of professionals who work in healthcare delivery (hospitals, medical practices, ambulatory centers, rehab centers etc.), such as doctors, nurses, patient experience professionals, therapists (i.e. physical, occupational, respiratory), pharmacists, IT professionals, administrators, and others (i.e. case managers, biomed experts, non-clinical staff). If there is a healthcare personnel group you want to target that we do not have, we will build it for you.

Do you compensate people for doing the End User Testing and Validation?

While each participant is compensated (or can opt to donate to charity) for providing feedback, by and large participants are engaged and eager to be included in Validation because they care about bringing optimal healthcare solutions to market and to create a more efficient healthcare delivery environment. They are eager to share their day-in and day-out knowledge and hands-on experience to improve healthcare.

Can I know the identity of the participants in the Validation?

The identity of Validation participants is completely confidential and we strictly abide by HIPAA laws. We do share profile attributes and demographics of the participants. For more detailed information, visit the Get Paid to Validate page.

Do I own the data and findings?

Yes, you own the data, and you give us rights to cultivate trends and insights for industry reports and case studies (we will keep your company’s name confidential).

A Few Words From Our Clients

Jeff Broz Banyan Medical Systems

We engaged BAHA Enterprises in discussions to help us better-position our solutions and get feedback on competitive areas. BAHA provides a wealth of knowledge and we look forward to our next engagement.

Jeff Broz | VP Marketing and Product Management
Banyan Medical Systems
Amer Haider Doctella

BAHA reviewed our needs and introduced us to a leading cardiologist who created a number of CarePrograms for us. They have helped place us in prestigious speaking slots that we would not have been invited to otherwise. I would recommend BAHA's Advisory Services to anyone in a heartbeat.

Amer Haider | CEO & Co-Founder
Doctella
Gautam Mahtani Care Experience

We count on BAHA to provide us valuable insights to help achieve our product and growth objectives. The market intelligence they provide helps us target our messaging and materials for greater reach with the investor community, fundraising and most importantly, impact to patients.

Gautam R Mahtani | Founder & CEO
Care Experience
Nicole Latimer Staywell

Samir Batra at BAHA Enterprises shared his expertise on the patient engagement and education market with the executive team at StayWell.  His deep knowledge of this growing and ever-changing landscape helped us better understand the offerings of potential partners and competitors.  We look forward to continuing our relationship with BAHA and leveraging the end user insights their Validation Services will bring as we better understand healthcare consumers’ needs.

Nicole Latimer | CEO
StayWell