skip to Main Content

INTERNAL VALIDATION

Who knows you better than your current customers? We perform a full evaluation of your business and your solutions through the lens of your current clients. Find out how your solution is impacting their organization, and how you can deliver better. Evaluate your resources, your product, your support as well as other areas to drive business excellence.

Who can it benefit?

Marketing Leaders

Uncover top performers and value of business to market to future customers and employees

Functional Business Leaders (sales, product etc.)

Better assess personnel serving relevant business areas

Product Leaders

Solidify customer value of current offering and details to drive product roadmap and enhancements

Implementation Leaders

Refine current process and uncover best practices

Executives

100% evaluation of resources and processes in business execution

Investors

Understand current customer value of the business

What is Market Validation?

Existing clients provide unbiased feedback on all aspects of a business including sales, product (including user experience), implementation, account management and support. Data is used:

Increase customer retention
Identify product features enhancements for product roadmap
Total 360 degree assessment of company resources and processes

Why is it important?

Allow business leaders to get 100% transparency of business functions. Insight into low/top performers. Data-driven way to determine product strategy. Uncover opportunities to refine expenses and find best practices. Investors will want to have an unbiased assessment of current customers value of business and solutions.

How Validation Works

Our internal validation takes a very methodical approach firmly focused on a data-driven process.

5-steps-v2

Identify Respondent Audience
Determine from your current customer base who the respondents are and what business function are they going to provide feedback on – include specific demographic details (i.e. gender, age group, location)

Formulate Ideal User Experience/Value Proposition
Determine which business functions (or all) are we getting feedback on? Create feedback bank (questions we want answers to)

Recruit Respondent Audience
Determine total # of respondents and launch recruitment campaign

Showcase and Perform Validation
Prep BAHA feedback engine with content and feedback bank and invite confirmed respondents to perform validation

Analyze and Provide Insights
Curate feedback data, run analytics and flush out trends and insights

Timeline: average validation takes 6-8 weeks

Identify Respondent Audience
Identify Respondent Audience

Determine from your current customer base who the respondents are and what business function are they going to provide feedback on – include specific demographic details (i.e. gender, age group, location)

Formulate Ideal User Experience/Value Proposition
Formulate Ideal User Experience/Value Proposition

Determine which business functions (or all) are we getting feedback on? Create feedback bank (questions we want answers to)

Recruit Respondent Audience
Recruit Respondent Audience

Determine total # of respondents and launch recruitment campaign

Showcase And Perform Validation
Showcase and Perform Validation

Prep BAHA feedback engine with content and feedback bank and invite confirmed respondents to perform validation

Analyze And Provide Insights
Analyze and Provide Insights

Curate feedback data, run analytics and flush out trends and insights

Timeline: average validation takes 6-8 weeks

Not sure if Internal Validation is for you?

Frequently Asked Questions

What kind of companies do you provide Internal Validation for?

We provide Internal Validation services to health technology companies (i.e. software, hardware, medical device, wearables). Companies at all stages, from early stage start-ups to established businesses, benefit from the validation process.

How can Internal Validation help my business and how do I use the information?

Existing clients provide unbiased feedback on various aspects of your business including:

  • Sales
  • Product (features, applications and user experience)
  • Implementation
  • Account Management and Support

This allows business leaders to get full transparency of all business functions as well as provide insights into low/top performers. The feedback also provides a data-driven way to determine sales strategy and product strategy. It offers opportunities to refine expenses and find and establish operational best practices.

How can you help me use Internal Validation to improve business functions?

In conjunction with our Advisory Services and Expert Advisors, we can utilize internal validation findings and data to refine your go-to-market strategy, product strategy, business development activities, assist in raising capital or other areas that the validation reveals.

As an investor, how can I benefit from Internal Validation?

Internal Validation adds tremendous value to the due diligence process. In addition to understanding the revenue model of the potential investment, you also want to know what current customers think about the solution and business under question to help provide additional clarity on the valuation of the business.

What types of people participate in Internal Validation?

Current customers participate in Internal Validations. We work with specific employees from your client base to provide feedback on activities related to specific processes or solutions provided by your business. For example, employees that were involved in implementing your solution would provide feedback on your implementation process and overall experience only.

Do you compensate people for doing the Internal Validation?

While each participant is compensated (or can opt to donate to charity) for providing feedback, by and large participants are engaged and eager to be included in Validation because they value their organization’s investment in your solutions. They are eager to share their day-in and day-out knowledge and hands-on experience of your solutions to maximize their company’s investment.

Can I know the identity of the respondents in the Validation?

The identity of Validation participants is completely confidential, but you will have a full list of all the clients that participate. We do share profile attributes (and demographics) of the respondents.

Do I own the data and findings?

Yes, you own the data, and you give us rights to cultivate trends and insights for industry reports and case studies (we will keep the company’s name confidential).

A Few Words From Our Clients

Jeff Broz Banyan Medical Systems

We engaged BAHA Enterprises in discussions to help us better-position our solutions and get feedback on competitive areas. BAHA provides a wealth of knowledge and we look forward to our next engagement.

Jeff Broz | VP Marketing and Product Management
Banyan Medical Systems
Amer Haider Doctella

BAHA reviewed our needs and introduced us to a leading cardiologist who created a number of CarePrograms for us. They have helped place us in prestigious speaking slots that we would not have been invited to otherwise. I would recommend BAHA's Advisory Services to anyone in a heartbeat.

Amer Haider | CEO & Co-Founder
Doctella
Gautam Mahtani Care Experience

We count on BAHA to provide us valuable insights to help achieve our product and growth objectives. The market intelligence they provide helps us target our messaging and materials for greater reach with the investor community, fundraising and most importantly, impact to patients.

Gautam R Mahtani | Founder & CEO
Care Experience
Nicole Latimer Staywell

Samir Batra at BAHA Enterprises shared his expertise on the patient engagement and education market with the executive team at StayWell.  His deep knowledge of this growing and ever-changing landscape helped us better understand the offerings of potential partners and competitors.  We look forward to continuing our relationship with BAHA and leveraging the end user insights their Validation Services will bring as we better understand healthcare consumers’ needs.

Nicole Latimer | CEO
StayWell